The 'Iconic' Product Launch
Veritas Events partnered with Schneider Electric to launch an exciting new product from their Clipsal brand to the end user customers in the electrical industry. The brief from our client was to create one unified simultaneous product launch across five states (Sydney, Melbourne, Brisbane, Adelaide & Perth). The challenge wasn’t specifically creating a platform to share the official announcement from Sydney as such, it was about creating an event experience which was replicated simultaneously across all 5 cities with a virtual event component.
The new product, branded ‘Iconic’, gave us a creative licence to engage quintessential venues in each state. The new product, taking centre stage in each venue was covered as attendees enjoyed cocktails, canapés and a chance to network.
We utilised live web streaming technology to create a link between each of the five venues. Sydney’s Bennelong restaurant at the Opera House played host as the central event broadcast ‘Hub’. With Sydney Harbour as a backdrop, over 1000 attendees tuned in as formalities were kicked off by the Companies President & Managing Director. The technology we implemented allowed us to form a two way link between presenters, this created a truly ‘live’ atmosphere, unity and a sense of excitement.
For Sydney, we had the challenge of the venue not having an internet connection that met our bandwidth requirements, to combat this we implemented a cellular 4G solution which bonded multiple connections across all carriers, this also minimised the risk created by using just one carrier. This solution created a stable and fast connection for our stream. With communications playing a crucial role, we engaged a collaborative platform which linked all production teams together on audio and video. The solution allowed teams to have remote viewing of each location as a virtual event outside of the official broadcast.
Veritas Events created a live stream with minimal latency, with all states ‘tuning in’ to Sydney for the formalities. When the time came for the reveal, each local production team took their cue from the webcast, allowing for varying delay in the stream in each location. For Perth we recorded the event and sent it to venue technicians to play on a delay to accommodate the time difference.
An alluring video that featured the new product was played as part of the reveal, as the video concluded audiences in each state counted down from ten. Theatrically, cannons filled each venue with confetti along with kabuki reveals and lighting, the product was revealed to enthusiastic audiences. The devices were displayed on custom built panels that allowed guests to take a closer look. Gift bags were also handed out and included samples to take home.
The event was a great success and proved that technology can remove geographical barriers and create an engaging virtual event.
We created a united celebration that brought business together.
