The Brief
Veeam, a global leader in data management, set out to make the launch of Veeam Availability Suite v10 its most powerful and engaging to date. The goal: deliver a standout event that not only showcased the innovation behind the product, but also energised partners, customers, and internal teams around its next-generation capabilities.

They needed a high-impact, content-rich launch that could educate, inspire, and connect — with creative storytelling and flawless technical delivery at its core.

Execution
Working as an extension of the Veeam team, we developed a hybrid launch event that merged dynamic live production with broadcast-quality streaming to reach audiences globally.

Our end-to-end approach covered:
- Creative concept development that turned complex technology into an accessible, visually compelling story.
- Stage design and AV production that transformed the venue into a branded experience with cinematic depth and energy.
- Integrated broadcast elements that allowed remote participants to engage in real time without compromising quality or connection.
- Show direction and content sequencing designed to maintain pace, energy, and clarity throughout keynotes, demos, and product reveals.

From pre-production through post-event content distribution, our team ensured Veeam’s innovation was delivered with impact — and their message landed with every audience segment.

Outcome
The Veeam v10 launch set a new standard for technology events, seamlessly merging production excellence with digital reach.

The event achieved record-breaking attendance and engagement, with thousands of viewers tuning in globally and overwhelmingly positive feedback from partners and executives alike. It reinforced Veeam’s position as a trusted leader in intelligent data management — and proved that an expertly produced launch can build both excitement and loyalty.
5,000+
Global participants across live and online channels
98%
Audience satisfaction in post-event surveys
15+
Custom motion graphics packages created for launch content
Zero
Technical downtime across the entire live and broadcast experience
What they said About Us
The v10 launch was a defining moment for Veeam, and Veritas helped us deliver it on another level. The production quality, creativity, and attention to detail were exceptional — they made a complex global launch feel effortless.
— Veeam ANZ Marketing Team
