Veritas Events, a full-service events and engagement agency, today announced the strengthening of its leadership team as part of a broader investment in the agency’s future growth, client experience and capability.
The appointments reflect a deliberate investment in capability across three key areas of the business: operations, brand and experience, and marketing and growth. Together, they strengthen Veritas Events’ ability to deliver integrated solutions and exceptional client experiences while supporting the agency’s continued growth.
- Lisa Deaves has been appointed Director of Operations. With over 16 years with Veritas Events, Lisa has extensive operational expertise and a deep understanding of the agency’s clients and services. In this elevated role, she will continue leading the operations function, as well as strengthen service delivery and support business growth.
- Sarah Galbraith has been appointed Director of Brand, Experience & Partnerships. Following 12 years with the agency, Sarah steps into this expanded leadership role after consistently demonstrating exceptional leadership, creativity and commitment to clients. She will lead Veritas Events’ brand, experience and partnerships strategy, helping strengthen the agency’s market position while client driving engagement, new opportunities and long-term growth.
“As our clients’ needs continue to evolve, it’s important that our business evolves alongside them. These appointments strengthen our leadership capability and position Veritas Events for the next phase of growth.” said Kieran Kennedy, Managing Director of Veritas Events and BI WORLDWIDE Australia.
“By strengthening our leadership across critical areas of our business, we’re enhancing our ability to deliver seamless, end-to-end solutions for clients. Combined with the continuity and expertise of our team, these appointments ensure we remain a trusted partner, bringing together strategic thinking, operational excellence and meaningful experiences that create lasting impact.”
Taylah Dolan also joins the business in the newly created role of Head of Marketing. Previously Marketing Director at AirTrunk, Taylah has extensive experience leading integrated marketing strategies for high-growth brands across the Asia-Pacific region.
In addition to leading the agency’s marketing initiatives, Taylah will work closely with clients to elevate their brand and communications outcomes through compelling storytelling and strategic audience engagement, bringing multiple services together under one cohesive strategy.
Donna Latta has been promoted to General Manager, Operations.
Together, these appointments reflect Veritas Events’ continued investment in people, capability and innovation, ensuring the agency remains well positioned to anticipate future client needs and deliver exceptional experiences in an increasingly competitive market.
Veritas Events is a wholly owned subsidiary of BI WORLDWIDE (www.BIWORLDWIDE.com.au), a global leader in event management, loyalty and engagement solutions.
