The Brief
Clipsal by Schneider Electric partnered with Veritas Events to launch its new ‘Iconic’ range, a major innovation in the electrical industry.
The challenge was to deliver one simultaneous product launch experience across five capital cities: Sydney, Melbourne, Brisbane, Adelaide, and Perth, while maintaining the same energy, excitement, and unity across every audience.
The goal was not just to announce a new product but to create a connected national moment that made attendees feel part of something bigger, no matter where they were.
Execution
We designed and produced a hybrid live broadcast and in-person launch experience that connected all five cities in real time.
- Sydney’s Bennelong Restaurant at the Opera House served as the central broadcast hub, with stunning Sydney Harbour views as the event backdrop.
- Live audiences across Australia enjoyed a coordinated experience featuring cocktails, canapés, and hands-on product showcases.
- A two-way live streaming solution connected each venue, allowing presenters and audiences to interact seamlessly across locations.
- Where traditional internet infrastructure fell short, our team engineered a custom 4G bonded network that combined multiple carrier connections for stability and speed.
- Every production team was linked through a central communications platform, ensuring synchronised cues, real-time collaboration, and precise timing across all states.
- The product reveal featured a national countdown and confetti launch, with custom display panels and take-home sample kits enhancing engagement on-site.
From concept to final cue, our AV and event management teams executed a perfectly synchronised national launch that combined atmosphere, innovation, and connection.
Outcome
The Iconic Product Launch successfully united five cities and over a thousand attendees in a single, live, connected experience, setting a new standard for how technology and creativity can bridge distance.
It was more than a launch. It was a shared celebration of innovation powered by precision, production excellence, and collaboration.
5
Capital cities connected in real time
1000+
Attendees across Australia
Zero
Broadcast downtime across all venues
5
Unique venue activations synchronised to one national reveal
What they said about us
“The Iconic launch was one of our most ambitious national events and Veritas delivered it seamlessly. Every location felt connected, every moment hit perfectly, and the result was a truly unified celebration of our brand and our people.”
— Clipsal by Schneider Electric Events Team