MEDIA RELEASE | AUSTRALIAN EVENTS INDUSTRY IS OPEN FOR BUSINESS
Sydney and Melbourne based event management company, Veritas Events, has launched Create an Experience – Australia 2021 campaign, an initiative to encourage Australian businesses to start planning their event stories for 2021 and help revive the domestic event economy. The video promotes Australian hotels, venues, event professionals and destinations that contribute to incredible event experiences. Australia is a world leader in event production and storytelling.
Supporting the #WeMakeEvents global movement, the video is a message created by events professionals for the events industry calling for support. While industry bodies work closely with Government for targeted support and transparency around border restrictions, by starting to plan and think about 2021 events, it will help to reignite business confidence.
Events are a major economic driver for the Australian economy. Business events contribute $37.5 billion to the Australian community, and an estimated 229,000 people were directly employed by the business events industry in FY19, as reported by the Business Events Council of Australia (BECA).
Veritas Events Director, Kieran Kennedy said, “Business events are a major driver for the Australian economy. As a nation, we are exceptional at creating and executing events – just look at the Sydney Olympics. Event experiences contribute to our national story and promote Australia as a wonderful country to visit and live. We now need companies to start planning their 2021 events, playing their part to jump start our economic revival.
“Australians are all about mateship and lending a helping hand – now is the time to stand together and promote our world class events industry” continued Mr Kennedy.
Create an Experience – Australia 2021 campaign in support of #WeMakeEventsAus, created by Veritas Events can be viewed here. We encourage all industry professionals to help share the message.
Industry bodies such as the Exhibitions & Events Association of Australasia and BECA have been spearheading COVID-19 Safe Operating Frameworks and calling for targeted government support for business events and live performances to restart in Australia. Last week we welcomed the Government’s $50 million funding announcement, which is tremendous support and commitment to help drive confidence and momentum for recovery.
“It is a critical time for our events sector, all of us are doing it tough. We encourage Australian businesses to help share and champion our message. Australia’s event industry is open for business, with incredible event stories to create” Mr Kennedy said.
CONTACT INFORMATION
Sarah Galbraith
Head of Marketing and Event Operations
E: sarah.galbraith@veritas.com.au M: +61 401 683 221
