What's the buzz?

Face it - you cannot avoid social media these days, so you may as well go with it and use it to your advantage. But how can you best incorporate this into your next event? Here as some tips from those in the know.

  • Have social media front of mind from the planning phase instead of adding on as an afterthought. In order to do this, you need to know your audience from the outset, what content are they engaging with and how do they use their social media? Think about interacting with them prior to the event, what social media based incentives do they respond to? Get them on board prior to the event and build anticipation.
  • Make sure that your content is relevant to your event and something your delegates will want to share with their contacts. To do this, you need content that is both informative and entertaining.
  • Keep your hashtag and event apps simple and promote them prior, during and after your event. 
  • Remember to post live throughout the event.

Looking for innovative ideas for your next event? Contact Kieran Kennedy at Veritas Events at Kieran.kennedy@veritas.com.au.

Date posted: 2015-02-09 | posted by: veritase




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