Using social media for your event

Have you thought about using social media for your next event? Twitter, Facebook, Linked in, Instagram are all good mediums to leverage your upcoming event and the team at Veritas can help you set up and manage this for you. Social media not allows you to engage with your delegates onsite at the event but also allows you to interact with your delegates pre and post event; you can even generate interest in your event and get new customer registrations. Social media also allows your delegates to integrate with each other prior to arriving onsite and whilst at the event, they can even provide you feedback in real-time. At Veritas we know our stuff when it comes to conference and meeting destinations and facilities. We are always excited to find out about new and/or refurbished venues. For any information about your next conference, incentive, product launch or board meeting or further abroad do not hesitate to get in touch. Call Kieran on Kieran.kennedy@veritas.com.au or call him on 02 8908 5600.

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Date posted: 2013-06-20 | Comments(0)


Why email is still the best marketing tool for events

At Veritas Events we work very closely with Mark Rowe and his team at Orion Creative. Orion create alluring and catchy email communications and partner with Veritas Events when we require an impactful email communication for a variety of events including Roadshows and Product Launches. Why email? Email is still the most popular form of communication across businesses and one Veritas Events use for larger no cost to attend event invitations such as roadshows and product launches. Email is something that most people will use every day and are very comfortable with. Its cheap, immediate and personal. You can easily target a specific demographic and most importantly, get thorough and useful reporting and feedback. Also, think on this. What is the first thing most people do when they start work each day? They check their email. Measuring the invitation effectiveness for your event Using a proper email service to send your email will allow you to get information on who opened your email, when they opened it, what the clicked on and whether they shared it on social media or not. You can also easily track unsubscribe and spam complaints and use these reports to understand what type of content is the most popular with your particular clients. A very important tool when you are gathering data for an event. What type of eDMs work best? Technically speaking, using a combination of HTML/CSS and plain-text is still the best bet when it comes to email direct marketing (or eDMs). Using real text (rather than images that contain text) will ensure that your text is readable on any computer or device (such as iPhones or tablets); even if the images dont load or your customer has an old phone not capable of reading HTML layouts. With the market steadily pushing towards mobile phone usage, its important that your email is designed to work across a variety of devices and provide an easy reading experience for all your recipients regardless of where, or how, theyre reading it. Understanding email permission and Spam Australias Spam Act (2003) defines spam as unsolicited commercial electronic messaging and covers emails and instant messaging. The Act acknowledges that there are many legitimate uses for electronic messaging. The legitimacy largely hinges on that word unsolicited- its all about consent. Consent means the giving of permission, and is either express of inferred. Express consent means a person has directly said they wish to receive your messages, by subscribing to your mailing list online or giving permission over the phone or face-to-face. Inferred consent can be taken if youve had business dealings with a customer. It is reasonable to assume that a customer who has purchased a new rug from you may well be interested in your current specials on matching furniture. But it would be in your interest to make it very straightforward for the person to unsubscribe. It is a legal requirement to provide an Unsubscribe link on all commercial electronic messages. Unsubscribing should not be a painful process. If you try to make it tricky and require a potential unsubscriber to sign in with a username and password or do cartwheels, theyll more than likely just mark your emails as spam; potentially blacklisting your IP address and damaging your sender reputation. Opening Strategy getting customers to view your emails People receive so many emails on a daily basis that marketing campaigns often only get a quick, cursory glance before moving on to the next thing in their inbox. To maximise the chances of people reading, the following are a must. Catchy subject line

  • One of the easiest ways to get someone to open your email is with an attention-grabbing subject line; something short, concise and intriguing. For an event for instance, Veritas would always use the client name. If youre offering something for free (a prize for registrations or other giveaway) mention it in the subject line and watch your open rate increase. A/B Testing is a great way to test the effectiveness of your subject lines. A/B Testing allows you to send your campaign to a small sample of your data-list first - half of them getting one subject line and the other half getting another. Whichever subject line receives a higher open rate is the winner and the remaining recipients get sent that subject line.
Attractive design
  • How many plain text emails do you receive in your inbox every day? Having a professionally designed email template can do wonders for grabbing attention. While you cant use the latest web technologies like CSS3 or HTML5 in emails, an attractive design can still incorporate beautiful photos and interesting layouts to make the reading experience as easy and pleasant as possible.
Fallback Text
  • Unfortunately, the vast majority of email clients block images by default, resulting in some pretty ugly first impressions. Fortunately, HTML text will still show up, meaning your headlines and body copy are immediately visible every time. A striking headline or call-to-action will increase your chance of them clicking that Show images button and revealing your entire email in all its glory!
Important content in the top third
  • Most marketing emails only receive a quick glance most of the time, and with many email client splitting up their screen real estate with menus, folders, calendars and other options, the email itself will probably only show the top-half or so. If you can make a positive impression in this section of the email, whether through an eye-catching design or intriguing headline, youll give the recipient a reason to pay attention and scroll through the rest of your email
Optimised for all devices
  • In 2013, weve seen the trend towards mobile device usage increase further and further. In fact, some reports state that more people are now viewing their email on mobile devices than on their desktop computers and laptops. If your email isnt optimised for smaller screens, you could be missing a huge chunk of your audience. Have you ever received an email on your phone where the content is tiny and you spend your time having to pinch and slide around to read the content? If your email is a frustrating chore for your customer to read, youve already lost them.
Remember if you If you are you planning an event take the time and get your communications right. Should you require some expert assistance please contact Eugene Kennedy of Veritas Events at Eugene.Kennedy@veritas.com.au or on +61 2 8908 5600 Next time I will discuss effective engagement strategies for your event, best times to send an invitation, frequency, turn up rates and how to engage with no-shows after your event. The above article is created with the assistance of Mark Rowe and Scott Roberts of Orion Creative.

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Date posted: 2013-06-20 | Comments(0)


The Technology Park Conference Centre, Adelaide

The Technology Park Conference Centre in Adelaide is a purpose-built centre designed to be functional, practical and versatile to cater for events of all sizes, from a boardroom executive lunch, a 160 person theatre conference, to a 200 delegate cocktail function. A relaxed environment and well trained staff provide a setting ideal for workshop training, corporate events and exhibitions. If you are planning a corporate event or conference contact Kieran Kennedy of Veritas on kieran.kennedy@veritas.com.au

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Date posted: 2013-04-23 | Comments(0)


Mt Nicholas Station, Queenstown

Queenstown is a fantastic destination forevent planners. The destination offers great options forincentive programsandcorporate events. Mt Nicholas run by Bruce and Adrienne offers a wonderful range of activities and spans over 100,000 acres. Hunting, fly fishing, heli-adventures and guided tours are just a few of the options available forevent planners. Mt Nicholas Station is home to river valleys, native forest, glistening lakes and majestic mountain peaks perfect for your nextcorporate event. When it comes toconferenceandmeetingdestinations and facilities, we are always excited to find out about new and/or refurbished venues. For any information about your next conference, incentive, product launch or board meeting or further abroad do not hesitate to get in touch.Contact Kieran onKieran.kennedy@veritas.com.auor call on 02 8908 5600.  

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Date posted: 2013-04-21 | Comments(0)


Soccer World Cup 2014

From 12th June 13th July 2014 the eyes of the football world will be on Brazil, where the top 32 competing countries will battle it out for the World Cup. Veritas has taken groups to every World Cup since France 1998 and if you are planning an incentive group program, it is important to start planning early for these mammoth events. Brazil is an amazing country and outside of the famous cities such as Rio de Janeiro, there are lots of other extension opportunities Iguassu Falls being a must do stopover for 1 night. Elsewhere on the continent consider a unique event experience with a visit to Machu Picchu. We recommend LAN as your airline for flying to South America. For a quote on your next incentive program, please contact Kieran Kennedy of Veritas on 02 8908 5600.

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Date posted: 2013-04-09 | Comments(0)